How the InnovidXP Web Tracker Works

Description: This is an overview of how the InnovidXP Web Tracker works, and includes a link to create your own copy.

Note: The TCF is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. Our web response tracker is available in a TCF-compliant version. Refer to the IAB TCF support materials for more details.


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