Placing Tags with Google Tag Manager

Purpose

This article describes placing web response and action / KPI tags using Google Tag Manager.

Learn more about the cookies placed using our web tracker.

IMPORTANT

Our Javascript-based web tag measures total visits to a website. There is only one visit tag needed per website, and it must be implemented on all of your website pages to measure total visits. The web and action tags fire on the page(s) they are placed on while obeying the required opt-in/opt-out mechanisms. Any comparison of web volumes and Google Analytics is on a like-for-like basis, as the tag is intended to interact consistently with the consent criteria. Web tags should be placed on the client's website by the web manager. We recommend installing tags two weeks before your campaign goes live to allow time for data QA. If an advertiser's website uses our 'session stitching' methodology and subdomains, an updated version of our tag is needed. For help with this, Contact Support at support-xp@innovid.com. See Measuring in Privacy Environments (including Apple Private Relay & VPNs) for more information on Apple Privacy.

 

---

Placing response tags using Google Tag Manager

Note: Ensure you have checked for an existing tag. See Before you begin at the beginning of this article. 

1. Log in to your Google Tag Manager account and select Add a new tag in the Workspace tab.

The following page is displayed:

2. Select the Tag Configuration link to display the Choose tag type popup.

3. Scroll down and select Custom HTML to display the HTML textbox.

4. Copy and paste the response tag into the HTML textbox.

5. Select the Triggering link to create a trigger.

6. Select the Plus (+) symbol.

7. Select the Trigger Configuration link to begin set up in the Choose trigger type page:

8. Select Page View in the trigger type list:

9. Ensure the All Page Views option is selected and select Save:

10. Enter a new name for the tag and select Save.

 

---

Placing action / KPI tags using Google Tag Manager

1. Log in to your Google Tag Manager account and select Add a new tag in the Workspace tab.

The following page is displayed:

2. Select the Tag Configuration link to display the Choose tag type popup.

3. Scroll down and select Custom HTML to display the HTML textbox.

4. Copy and paste your InnovidXP action / KPI tag into the HTML textbox. You can edit the HTML by replacing a <PLACEHOLDER> variable with an action / KPI parameter, for example:

Note: ​​​If you don't need to replace the variables, leave the placeholders in the text.

5. Select the Triggering link to choose a trigger.

6. Select the trigger for the action you want to track.

Note: if the action is being tracked in Google Analytics, the trigger will already exist. If it doesn't exist, you must create a new trigger. Select the Plus (+) icon to create a new trigger and read the steps, Placing tags with Google Tag Manager, to learn how to complete this.

7. Enter a new name for the tag and select Save.

---

Related content

FAQs: Onboarding to InnovidXP
About our Web Tracker Cookies