Description: The InnovidXP platform delivers reach, frequency, incremental reach, and attributed outcomes across linear, CTV, and digital video buys. The articles below are included in the Using the Product section:
|InnovidXP User Guide
|Describes how to use XP and includes the latest enhancements to the Open Beta version of the platform.
|XP + Ad Serving Reach & Frequency Guide
|Provides details about the XP for clients who are ad serving with Innovid, including detailed summary of our CTV data granularity in the measurement tab (Reach and Frequency).
|XP + Ad Serving OTT and Reach Extension User Guide
|Describes the OTT and Reach Extension metrics available to InnovidXP + Ad Serving customers in the U.S. only.
|Approach to Linear TV Attribution
|Describes our approach to linear attribution and outlines how the probabilistic spike model works vs. the linear impression-based model.
|How InnovidXP Captures Responses
|Explains how responses are captured and calculated in InnovidXP.
|Calibration Process Overview
|Describes the InnovidXP calibration process and what it involves.
|Lag Model Overview
|Learn how the Lag Model operates, when to apply it, and the effects on multiple spots and digital.
|Control Groups Overview
|Gives an overview of control groups and explains how and why control groups are used in InnovidXP.
|Provides an overview of what the InnovidXP feature Predict is, how it works, metrics, and recommendations.
|Provides an overview of the InnovidXP extrapolation model and why it is used.
|Explains how to enable and display the Newsfeed page and view notifications.
Provides an overview of the InnovidXP hybrid approach and explains why it is used and how it works.
|Setting Web Traffic Classifications
|Describes how to set traffic classifications for your web responses and how to add a new rule.
|Impression Device Class Definitions
|Provides a list and definitions of the impression device classes found in InnovidXP.
|InnovidXP Impression Data Guide
|Details what to provide when sending customer linear and/or streaming impression data to Innovid.
|Approach to Seasonality in Attribution
|Outlines how InnovidXP deals with seasonality in our attribution method.
|Data Evaluation Process
|Informs data partners of the Innovid data evaluation process and provides information for each step.
|Compares InnovidXP's approach to our three key methodologies: Spike linear model, impression-based linear, and CTV/OTT.
|InnovidXP Mapping Tool Overview
|Provides an overview of the InnovidXP mapping tool and explains how to format and upload impression mapping files.
|Threshold Filter Overview
|Details the mechanism to filter metrics from the InnovidXP Pivot area based on predefined criteria (thresholds).
|Control Group Overview
|Provides an overview of control groups and explains how and why control groups are used in InnovidXP.
|FAQs: Using the Product
|Answers commonly asked questions when using the InnovidXP platform.