Description: The InnovidXP platform delivers reach, frequency, incremental reach, and attributed outcomes across linear, CTV, and digital video buys. The articles below are included in the Using the Product section:
| Article | Details |
| InnovidXP User Guide | Describes how to use XP and includes the latest enhancements to the Open Beta version of the platform. |
| XP + Ad Serving Reach & Frequency Guide | Provides details about the XP for clients who are ad serving with Innovid, including detailed summary of our CTV data granularity in the measurement tab (Reach and Frequency). |
| XP + Ad Serving OTT and Reach Extension User Guide | Describes the OTT and Reach Extension metrics available to InnovidXP + Ad Serving customers in the U.S. only. |
| Predict Overview | Provides an overview of what the InnovidXP feature Predict is, how it works, metrics, and recommendations. |
| Newsfeed Overview | Explains how to enable and display the Newsfeed page and view notifications. |
| Setting Web Traffic Classifications | Describes how to set traffic classifications for your web responses and how to add a new rule. |
| Impression Device Class Definitions | Provides a list and definitions of the impression device classes found in InnovidXP. |
| InnovidXP Impression Data Guide | Details what to provide when sending customer linear and/or streaming impression data to Innovid. |
| Data Evaluation Process | Informs data partners of the Innovid data evaluation process and provides information for each step. |
| InnovidXP Mapping Tool Overview | Provides an overview of the InnovidXP mapping tool and explains how to format and upload impression mapping files. |
| Threshold Filter Overview | Details the mechanism to filter metrics from the InnovidXP Pivot area based on predefined criteria (thresholds). |
| FAQs: Using the Product | Answers commonly asked questions when using the InnovidXP platform. |