Understanding XP Methodology
- Getting Started: Understanding XP Methodology
- XP Methodology Overview
- Approach to Linear TV Attribution
- How InnovidXP Captures Responses
- Viewing Attribution Results After Reloading Spot Logs
- Apportioning Credit Across Impressions and Platforms
- Calibration Process Overview
- Lag Model Overview
- Extrapolation Overview
- Hybrid Approach Overview
- Approach to Seasonality in Attribution
- Control Group Overview