Purpose
Many charts and metrics in the platform include data organized by day, daypart, network, and more. This article defines the default dayparts and explains how to customize them in your platform.
Note: Only Administrators can customize the daypart definitions.
Definition of dayparts
Dayparts divide the broadcast day into several parts, during which a different type of television show appropriate for that time period airs.
The following table lists the default dayparts setup in the platform:
| Daypart Name | Start Time hh:mm | End Time hh:mm | Weekdays Active |
| latefringe | 00:00 | 01:59 | Mon, Tue, Wed, Thu, Fri, Sat, Sun |
| overnight | 02:00 | 05:59 | Mon, Tue, Wed, Thu, Fri, Sat, Sun |
| earlymorning | 06:00 | 08:59 | Mon, Tue, Wed, Thu, Fri |
| daytime | 09:00 | 15:59 | Mon, Tue, Wed, Thu, Fri |
| earlyfringe | 16:00 | 18:59 | Mon, Tue, Wed, Thu, Fri |
| primetime | 19:00 | 22:59 | Mon, Tue, Wed, Thu, Fri, Sat, Sun |
| latefringe | 23:00 | 23:59 | Mon, Tue, Wed, Thu, Fri, Sat, Sun |
| weekendmorning | 06:00 | 11:59 | Sat, Sun |
| weekenddaytime | 12:00 | 18:59 | Sat, Sun |
Using dayparts
Before starting a new campaign, research how your current or previous campaigns performed to ensure your next campaign delivers the right business outcomes.
You can use the Explore area to identify your best creatives, weekday and daypart intersections, for example:
- Select Explore from the main menu and select the Weekday & Daypart tab.
- Using the Channel dropdown, deselect all the channels except Discovery.
- Select Legend and reduce the number in the textbox below Point color to view a clearer perspective.
From this chart example, we can observe the following:- Monday and Thursday latefringe are the worst performers
- Tuesday primetime has a lot of response but is not particularly efficient
- The most efficient are the darker greens: invest more in earlyfringe and Monday overnight
- There is very little happening within latefringe, so it would be more efficient to spend this money elsewhere
Viewing more details
We can deep-dive to see how an individual channel is doing overall, for example:
- Select Explore from the main menu and then select Channel
- Select the Gold Channel bubble to display the info panel.
- Select Daypart from the Drill Into dropdown.
- In this example, the worst-performing time of day is primetime, so if you were going to invest further in this channel, you should avoid primetime.
To check if this is program-specific, select the primetime bubble to display the info panel and select Program from the Drill Into dropdown. In this example, avoid further investment in the poorest-performing programs.
For all other instances of our platform:
You can view dayparts in the Analysis area, for example in the Pivots:
- Select Analysis from the main menu and select a report to view in the Pivot table, for example:
- Select the Daypart metric in the Columns dropdown, for example:
This splits the selected Pivot by daypart, which lets you compare data for each segment of the day:
Customizing dayparts (Admins only)
This task describes how to manage and customize the dayparts set up in your platform.
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Select the User icon > Administration > Customize Dayparts to view the chart below.
Note: Each daypart is assigned a color for reference in the chart; the colors aren't used elsewhere in the platform.
- To edit an existing daypart name, click on the daypart name to edit the name, start and end times, or the weekdays when it is active, and select Save.
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To create a new daypart, select the Add New Daypart button below the chart, enter the details, and select Save.
Tip: To make a daypart span fragmented hours (e.g., 000:00>01:00 and 23:00>23:59), create dayparts for each range and give them exactly the same name.