Description: This article explains the compliance status of InnovidXP relating to CCPA Opt-Out Compliance, TCF Compliance, and GDPR Compliance.
CCPA Opt-Out Compliance
The IAB Tech Lab’s U.S. Privacy String communicates signals regarding consumer privacy and choice under U.S. privacy regulations. Version 1 supports requirements made under the California Consumer Privacy Act (CCPA).
The String format enables digital properties to store and maintain a consumer’s privacy preference and transmit that data to relevant parties. Parties receiving the data are expected to act on it in accordance with any relevant governance. Refer to the IAB U.S. Privacy String guidelines for more details.
U.S. Privacy String Format
| URL Parameter | Corresponding Macro | Example Representation in URL |
| us_privacy | US Privacy String | &us_privacy=$(US_PRIVACY) |
InnovidXP CCPA Opt-Out Compliance
InnovidXP is a member of the IAB US Privacy String CCPA Opt Out scheme.
This provides our platform users with additional independent assurance that it operates to the highest standards of data protection across linear and OTT measurement.
InnovidXP GDPR Compliance
InnovidXP is GDPR compliant. The Innovid and Consumer Privacy document details how Innovid (and therefore InnovidXP) complies with data privacy regulations. More information can also be found within the Privacy Policy.
TCF Compliance
The Transparency and Consent Framework (TCF) was set up by IAB Europe in collaboration with organizations and professionals in the digital advertising industry to provide transparency for consumers about how, and by whom, their personal data is processed. While it enables users to express choices, it also empowers vendors, engaged in programmatic advertising, to know whether their own and/or their partners’ transparency and consent status allows them to lawfully process personal data for online advertising and related purposes.
Through TCF, publishers can continue funding themselves through relevant online advertising; and brands can continue to reach their audiences – all while consumer privacy is protected.
Parties interested in joining the Framework to give audiences full visibility and control over who can process their data in connection with advertising should visit https://iabeurope.eu/join-the-tcf/.
InnovidXP TCF Compliance
In June 2021, InnovidXP joined the IAB Europe's Transparency & Consent Framework (TCF). By joining the TCF, InnovidXP provides our platform users with additional independent assurance that it operates to the highest standards of data protection across linear and OTT/CTV measurement.
TCF is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive.
Note: The TCF is designed to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. Our web response tracker is available in a TCF-compliant version. Refer to the IAB TCF support materials for more details.
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