Description: This task describes three ways to set up app response data:

  • Place the app tracker tags
  • Implement app integrations
  • Make an app file

Place the app tracker tags

The app tracker tags can only be placed using a tag manager. We do not advise placing them on the app directly as this will not work. There are two types of tags per operating system – iOS and Android – the Response tag which needs to be placed on every page of your app, and the Action tag which needs to be placed on the specific pages of your app and confirm that an action has occurred.

NOTE: Our web and action tags fire on the page(s) they are placed while obeying the required opt-in/opt-out mechanisms.

Select Data > Responses > InnovidXP Tracker Instructions to find the tags in your portal. When using a tag manager, please view the instructions provided in the Tag Manager Integrations article.


Implement app integrations

The more common way of sending app data to Innovid is through one of our integrations. You can find more details in the App Integrations article. We support the following app integrations:

  • Adjust
  • AppsFlyer
  • Kochava
  • Branch/Tune
  • Signal

Our integrations do not allow us to backfill data, this would need to be done by uploading a file.


Make an app file

App files are generally in CSV, XLS, or XLSX format and contain individual session data or aggregated minute counts. You can generate these files by exporting the data from a third-party tracking source, such as GA or Adjust, or with your own tracking.
The files require a certain formatting, especially for the header names. You can find instructions for creating and formatting a response file in Uploading web/app response files.

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