Purpose
This task describes three ways to set up app response data:
- Implement app integrations
- Place the app tracker tags
- Make an app file
Implement app integrations
You can send app data to Innovid through one of our integrations. This is the primary method of setting up data with Innovid. You can find more details in the App Integrations article. We support the following app integrations:
- Adjust
- AppsFlyer
- Kochava
- Branch/Tune
- Signal
- Singular
Our integrations do not support backfilling data; you must do so by uploading a file.
Place the app tracker tags
The app tracker tags can only be placed using a tag manager.
Note: The tag will not work if the pixel is placed directly on the app.
There are two types of tags per operating system – iOS and Android: the response tag, which must be placed on every app page, and the action tag, which must be placed on specific pages of your app to confirm that an action has occurred.
Note: Our web and action tags fire on the page(s) where they are placed, while complying with the required opt-in/opt-out mechanisms.
Select Data > Responses > InnovidXP Tracker Instructions to find the tags in your platform:
Each selectable icon, Desktop & Mobile website, iOS, and Android App, leads to tag deployment instructions specific to each platform.
When using a tag manager, refer to the instructions in the Tag Manager Integrations article.
Make an app file
App files are typically in CSV, XLS, or XLSX formats and contain either individual session data or aggregated minute counts. You can generate these files by exporting data from a third-party tracking source, such as GA or Adjust, or by using your own tracking data.
The files require a certain formatting, especially for the header names. You can find instructions for creating and formatting a response file in the Uploading Web/App Response Files article.
Related content
Tag Manager Integrations
App Integrations