As an industry, we know that video completes don’t necessarily mean that audiences watched your video. Interactive video gives your audience the ability to engage directly with your video advertising through the addition of features like image and video galleries, shoppable buttons, hotspots, numerous calls-to-action, and more. These features allow advertisers to go beyond the standard metrics of impressions and clicks to measure consumer behavior, capturing interactions, engagements, and overall time spent. There’s no guesswork — just real audience engagement with your brand.
Popular Cross-Channel Interactive Video Formats
Overlay: Allows the advertiser to place an image or series of images as an overlay on top of the video, driving home brand messaging and prompting the user to click out to the brand’s site where applicable.
Branded Canvas: Allows the advertiser to place an image or series of images around the video as skin, driving home brand messaging and prompting the user to click out to the brand’s site where applicable.
Expand: Gives the audience an option of clicking to expand the video experiences and engage with numerous optional features, such as galleries, hotspots, etc.
Extender: Allows the audience to click to keep watching the ad experience.
Shoppable: Allows the audience to browse products within the ad experience, usually within an Expand format.
Selector: Allows the audience to select which video ad they're most interested in watching from a menu of at least two videos.
In the following pages, you’ll learn the different Innovid tools and techniques that enable you to take your video creation to the next level across desktop, mobile, and even connected TV.