Purpose
This article provides an overview of the XP Campaigns area where you only have Spike model linear campaigns. Select Impression-based Linear and OTT Campaigns to view XP campaign information that tracks impression-based linear or OTT.
Overview
The Campaigns area provides an overview of the effectiveness of a single linear campaign and at-a-glance comparisons of multiple campaigns.
It is a great way to get an overview of your campaigns’ impact over time and compare campaigns to one another.
You can create your own campaigns and define a campaign as a period (for example, week, month, quarter, holiday season), a particular series of creatives, or a combination of both.
The Campaigns area gives insights into:
- How a campaign performed
- The value and cost of a campaign
- How a campaign performed compared to other campaigns
- Whether a campaign was effective and efficient
- Where the campaign responses originated from, and the device used
Creating a new campaign
The Campaigns tab is only populated with data once a campaign is set up:
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Select Campaigns from the main menu.
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In the Campaigns Overview page, select New Campaign to display the Add/Edit Campaign pop-up:
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Enter a Campaign Name.
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Enter a Start and End Date using the date selectors.
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Select the Media Type – Linear, OTT, or select both.
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Select Save Campaign.
Your new campaign will show as Initializing on the Campaigns Overview page while the data is processed.
Viewing campaigns
Select Campaigns from the main menu to view the Summary tab, for example:
There are four predefined campaigns in InnovidXP, and the view defaults to Last Active 30 Days. The default action selected is Response.
You can select a different campaign and action from the dropdowns:
Performance Summary
This section of the Summary tab displays totals for the following:
- Total spend
- Total number of responses
- Average total cost per response
- Average total response rate
You can also view a graph showing the number of responses by total cost and cost per response for each day of the selected campaign, for example:
Distribution of Response
Scroll down the page to view a graph that shows the percentage distribution of response, including medium (app/web), the device used, entry point, and whether there was any lag before action was taken, for example:
Spend Distribution
You can also view heatmaps that display spend distribution for the selected campaign(s), showing spend and cost per response split by Weekday, Daypart, and Channel, for example:
Comparison
Select the Comparison tab to compare the selected campaign with other campaigns. Campaign results are displayed together so you can analyze effectiveness and compare efficiency:
The campaign selected in the Summary tab displays by default. Select the Plus icon to add campaigns and compare performance.
Editing a Campaign
Note: You can only edit campaigns that have been added by users under Campaign > Your Campaigns. The predefined campaigns can't be edited.
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Select Campaigns from the main menu to display the Campaigns Overview page.
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Select the Edit icon for the campaign you want to edit:
The following popup is displayed:
You can change the following:
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Campaign Title
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Start Date and End Date
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Media Type
3. Select Save.
Related content
Impression-based Linear and OTT Campaigns