Description: This article provides an overview of the XP Campaigns area where you only have Spike model linear campaigns. Select Impression-based Linear and OTT Campaigns to view XP campaign information that tracks impression-based linear or OTT.


The Campaigns area provides an overview of the effectiveness of a single linear campaign and at-a-glance comparisons of multiple campaigns.

It is a great way to get an overview of your campaigns’ impact over time and compare campaigns to one another.

You can create your own campaigns and define a campaign as a period (for example, week, month, quarter, holiday season), a particular series of creatives, or a combination of both.

The Campaigns area gives insights into:

  • How a campaign performed
  • The value and cost of a campaign
  • How a campaign performed compared to other campaigns
  • Whether a campaign was effective and efficient
  • Where the campaign responses originated from, and the device used

Select Campaigns from the main menu to view the Summary tab, for example:

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There are four predefined campaigns in InnovidXP, and the view defaults to Last Active 30 Days. The default action selected is Response.

You can select a different campaign and action from the dropdowns:

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Performance Summary

This section of the Summary tab displays totals for the following:

  • Total spend
  • Total number of responses
  • Average total cost per response
  • Average total response rate

You can also view a graph showing the number of responses by total cost and cost per response for each day of the selected campaign, for example:

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Distribution of Response

Scroll down the page to view a graph that shows the percentage distribution of response, including medium (app/web), the device used, entry point, and whether there was any lag before action was taken, for example:

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Spend Distribution

You can also view heatmaps that display spend distribution for the selected campaign(s), showing spend and cost per response split by Weekday, Daypart, and Channel, for example:

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Select the Comparison tab to compare the selected campaign with other campaigns. Campaign results are displayed together so you can analyze effectiveness and compare efficiency:

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The campaign selected in the Summary tab displays by default. Select the Plus icon to add campaigns and compare performance.

Editing a Campaign

This task describes how to edit campaigns in InnovidXP when tracking data using the Spike model.

Note: You can only edit campaigns that have been added by users under Campaign > Your Campaigns. The predefined campaigns can't be edited.

  1. Select Campaigns from the main menu to display the Campaigns Overview page.

  2. Select the Edit icon for the campaign you want to edit:

    Screenshot 2023-11-28 at 16.54.23.png
    The following popup is displayed:

    Screenshot 2023-11-28 at 16.54.04.png

    You can change the following:

  • Campaign Title

  • Start Date and End Date

  • Media Type

3. Select Save.

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