Description: This article describes the Campaigns area in InnovidXP when tracking impression-based linear or OTT impressions. Select Linear Spike Model Campaigns to view XP campaign information that tracks impression-based linear or OTT.
This article also describes the enhanced Campaign functionality in the Open Beta version of the InnovidXP platform.
Overview
You can use the Campaigns area to:
- Track a wide range of standard and custom KPIs, for example, cost, response percentage (responses divided by impressions), cost per response, and cost per order.
- Filter your reporting by any dimension, such as publisher, creative, device, segment, and location (OTT only).
Select Campaigns from the main menu to access the Campaigns Overview page.
This page displays a list of current campaigns, including the status, start and end date, and media type (OTT/impression-based linear/Spike linear) of each campaign, for example:
Creating a new campaign
The Campaigns tab is only populated with data once a campaign is set up:
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Select Campaigns from the main menu.
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In the Campaigns Overview page, select New Campaign to display the Add A Campaign pop-up:
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Enter a Campaign Name.
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Enter a Start and End Date using the date selectors.
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Select the Media Type – Linear, OTT, or select both.
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Select Save Campaign.
Your new campaign will show as Initializing on the Campaigns Overview page while the data is processed.
Editing OTT costs
In the InnovidXP platform, you can apply different cost data across your campaign by assigning CPMs to specific publishers or placement groups. InnovidXP will apply the assigned CPM to every impression within a specific campaign. You can add one cost at a time (Single Entry) or upload a costs file to add multiple costs (Upload Bulk Entries).
Note: Before adding cost data, ensure you have the correct pivot information. Your cost data must be named according to the analysis already in the pivots.
For both types of upload, the CPM will be applied to every impression that fits the criteria you have specified, and this may take up to 24 hours to be applied.
Adding a single cost entry
- Select Campaigns from the main menu to display the Campaigns Overview page.
- Select Edit OTT Costs to display the OTT Costs page, which shows the costs that are currently set up for your campaigns.
- Select Add Cost Data > Single Entry:
The Add Cost Information pop-up is displayed: - Use the date selectors to add a Date From and Date To for the costs.
- Enter the CPM amount.
- Select an option from the Apply This To dropdown. Available options are Creative, Origin, Placement Group and Publisher.
- Enter a Name for the cost data entry. You must enter the name that corresponds with the appropriate existing pivot analysis.
- Select Save Cost Data to save your changes and close the pop-up.
- In the OTT Costs page, select Apply Cost Data, as highlighted below:
Note: If you don't select Apply Cost Data, the new costs will not be applied.
Formatting and uploading a cost data file
If you want to add more than one OTT cost at a time, you can upload the data in a flat .csv file. To view an example file in the platform, go to Campaigns > Edit OTT Costs > Add Cost Data > Upload Bulk Entries.
How should I format my cost data file?
Your file must be formatted correctly and according to our guidelines:
| How should I format my cost data file? | |
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✓ Include all required columns |
✕ Use special characters in the field value, e.g., !,@,% |
| ✓ Ensure all columns have a header | ✕ Mix data formats in a column |
| ✓ Ensure headers and field values match those in the examples exactly, including case | |
| ✓ Include only a header row and data within the file | |
Example:
| date_from | date_to | field_value | value | cpm |
| 04/04/2023 | 04/06/2023 | publisher | Hulu | 5 |
| 05/06/2023 | 05/07/2023 | placementgroup | CRE>CTV>English>AL>Rule1 | 6.23 |
Complete the fields in your data file according to the table below:
| Title | Column Name | Description | Format | Accepted Values |
| Date From | date_from | Start date for the costs to be applied | Date | yyyy-mm-dd, dd/mm/yyyy |
| Date To | date_to | End date for the costs to stop being applied | Date | yyyy-mm-dd, dd/mm/yyyy |
| Field Value | field_value | This is the type of cost (see Accepted Values column) and must be completed | Text | creative, origin, placementgroup, publisher |
| Value | value | Optional field | Text | Text |
| CPM | cpm | Cost per thousand impressions | Number | Number |
Once you have formatted your file, complete the following steps to upload it to the platform:
- Select Campaigns from the main menu to display the Campaigns Overview page.
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Select Edit OTT Costs to display the OTT Costs page, which shows the costs that are currently set up for your campaigns.
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Select Add Cost Data > Upload Bulk Entries:
The following page is displayed: -
Click into the File types field to browse for the file.
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Select the file you want to upload and select Upload File. If your file is formatted correctly, the file will upload successfully. If the file has errors, it won't upload.
Check the formatting tips above and try again.
Enhancements to InnovidXP for ad serving customers
Note: This section describes the Open Beta version of InnovidXP and may contain information and images that slightly differ from your view.
Select Campaigns on the main menu to view the Latest Campaigns page. This page lists all current campaigns and works like the classic Campaign View.
For example:
Note: It is not currently possible to add a new campaign in the Beta Campaign View. Contact your account manager to add a new campaign.
View campaign metrics
Select a campaign from the list, or select one of the Latest Campaigns from the header widgets.
Viewing a Campaign
Each campaign page displays a header area made up of the following dropdowns:
- Media selector: This lets you switch between Linear, OTT, and unified metrics
- Outcome selector: This lets you switch between types of outcome, e.g., response
Media Selector
This dropdown enables switching between Linear, OTT, and unified metrics. Unified metrics will only be available for campaigns that are configured for both Linear and OTT.
Outcome Selector
This dropdown is available in the Outcomes pages and changes the type of outcome shown on all charts, widgets, and tables in the user interface. By default, this will have Response selected, including all your response data.
If this platform has actions configured, the response type in this selector can be changed to update the visible attribution metrics and show the action values instead.
Export to Excel
Each chart in the campaign pages has a link to export the chart data to an Excel spreadsheet. When you select the link, an Excel file is generated for that chart and downloaded to your computer.
User Guide
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