Description: Innovid provides full flexibility for designers and developers to author ads through any combination of internal, external, and code-based tools. Our ad authoring solutions allow you to handle the design and development of interactive and personalized templates in tandem, which saves time and lets you focus on the creative.
This article outlines Innovid’s tools for creative authoring and their uses.
Adobe Photoshop Composer
The first step in designing ads is in Photoshop, where layers are set up to define the different elements of the creative. Our Photoshop Composer allows those layers to be automatically mapped as dynamic placeholders, letting creative teams proactively design and publish PSD files to Innovid’s platform.
Google Web Designer Composer
Google Web Designer (GWD) provides design and HTML-based coding. Our proprietary plug-in to GWD allows you to build interactive experiences, map dynamic elements, and publish ads to Innovid’s platform.
Adobe Affect Effects Composer
Innovid’s After Effects (AE) Composer works much like Photoshop Composer, where layers are mapped as dynamic placeholders during the design process. Our proprietary plug-in to AE allows you to create eye-catching video experiences that can be dynamically versioned when publishing to Innovid’s platform.
Open Creative API
If you prefer to work directly in HTML code vs. within an ad authoring tool, Innovid offers an Open Creative API. This API provides a library of Javascript functions to translate ads into fully trackable, Innovid-friendly dynamic, and interactive ad experiences.
Innovid CTV Composer
Unlike desktop and mobile, connected TV (CTV) devices lack video player and tag type standardization. As such, enabling the same interactive and personalized experiences across the growing streaming space requires the installation of proprietary code known as a Software Development Kit (SDK). Innovid’s CTV Composer is the solution to the industry’s lack of CTV standardization. Within the tool, designers and developers can build interactive and dynamic experiences in a matter of hours. Critically, ads developed using Innovid’s CTV Composer are built to communicate with our proprietary SDK, enabling one creative experience to run seamlessly across 25+ connected TV device types.
Summary
No matter which authoring tool you choose, our team of award-winning creative experts can support you from as early in the creative process as desired. Creative support includes, but is not limited to, campaign or creative concepts, storyboards, wireframes, dynamic version generation, data-feed development, tool troubleshooting, and QA. Innovid also offers a full-service option for clients who need additional creative production resources.
If you are unsure which creative authoring option is best for you, contact your Innovid representative to get started.