Getting Started With the InnovidXP Certification Process

Last Updated: January 23, 2025 14:45

Description: This article describes InnovidXP certification process. This certification ensures measurement quality control across inventory types and devices. The process comprises a functional and discrepancy test to ensure quality, that the pixel is firing correctly, and that reporting is as expected.

Note: The initial certification is a one-time process; however, if changes are made to the publisher ad server and/or macros, Innovid should be alerted to determine whether or not the changes will require undergoing recertification.

Why certification matters

InnovidXP publisher certification ensures quality control of attribution and measurement across platforms and devices. As an independent third-party measurement and attribution provider, we are deeply invested in ensuring the accuracy of data results on behalf of our clients.

Proactive publisher certification before the campaign launch can significantly reduce the number of data discrepancies and/or in-flight errors with the rendering of tags. Moreover, certification is a critical component of meeting industry-adopted Media Rating Council (MRC) standards.

Note: If we partner with a new ad server, we test to ensure all trackers (sometimes referred to as pixels) are firing correctly and reporting as expected.

Innovid works with a wide range of publishers with unique setups, so publishers are responsible for sharing information about ad server technology and macros.

We may have previously certified other publishers that use the same ad server, but this does not mean that certification can be skipped. We treat every certification as unique, and this means we require all relevant information for each.

Self-service certification portal

The Innovid Certification Portal is a self-service platform for publishers to request certification to run Innovid tags on live campaigns.

Format

Certification must be deployed separately for each publisher and DSP. These tags will be issued in a 1x1 format.

Steps for certification

Publishers or their representatives can submit certifications through the Innovid Certification Portal.

Step 1 Sign up

Access the Innovid Certification Portal.
Select the Sign Up link. If you have previously signed up, select Log in.
Complete the registration form and select the Submit button.
A confirmation email is sent when the registration is complete.
Note: Innovid will reject email aliases or Gmail emails for security purposes.

Step 2 Submit a request

Select New in the InnovidXP Pixel Certification tab to view the New Certification pop-up.

Select New Pixel or Modify & Replace Existing Pixel.

Top tips

New Pixel

This is selected if the publisher wants to be certified for the first time. The publisher pixel will be generated and available in the platform so that clients can get the pixel from users who want to track the publisher inventory through the InnovidXP product.
You can also create any additional pixels you want available in the platform, such as pixels for a specific client or campaign.

Modify & Replace Existing Pixel

Selected if publishers need to change their pixel and replace it with an updated one.

Step 3 Complete the form

Complete the left-hand side of the form.
Note: The fields on the right-hand side are for administration by the Innovid Certification Team.

The following fields must be completed:

Field	Description
Publisher	Search for the publisher account.
Innovid POC Email	Enter the email address of your Innovid point of contact. They will be cc’ed in any communication.
CC Email	Enter email addresses that you would like to be cc’ed in any communication.
Pixel Type	Select a pixel type: Global (pixel can run in any location) TCF Compliant (pixel that includes GDPR macros) US IAB Privacy Compliant (pixel that uses the US privacy macro) Note: If you need two pixels, for example, one global and one TCF, you must submit separate requests, as a different test will need to be performed depending on the pixel selection.
Ad Server	Select an ad server from the listed certified ad servers.
Other Ad Server	If you chose Other Ad Server as your ad server i.e., the publisher ad server is not part of the certified ad servers list, you must enter it here.
Macro: Placement Group ID/Name	Enter the macro (placement group ID or name) if using an Other Ad Server.
Macro: Creative ID/Name	Enter the macro (creative ID or name) if using an Other Ad Server.
Macro: Cachebuster	Enter the macro (unique value token used to ensure that impressions are counted each time the pixel fires) if using an Other Ad Server.
Privacy macros	Enter the opt-out (consent) macros if you have selected TCF Compliant, or US IAB Privacy Compliant pixel type.
Dynamic Pixel	Select whether this is a dynamic pixel. This provides publisher-level data when running on DSPs by adding a macro to identify publisher sites to the pixels. Note: This only applies to impression pixel-based clients, not ad-serving clients.
Dynamic Macro	Enter the macro that sends the domain name or ID used to identify publisher sites.
Pixel Availability	Select whether this pixel can be available for any client or only for a particular client.
Client	Enter the client name when a particular client has been selected in the field above.
Comments	Add any other information that is important to the certification request.

Step 4 Submit the form

Select Save to submit the form.
Note: If you select Save & New, the current form will be saved, and a new form will be opened.
After you have submitted the form, a confirmation email will be sent to you.

The certification test

Note: If a previously certified ad server or DSP is utilized, the certification test is skipped.

To ensure the certification test is complete for new requests, you must complete the requirements in the table below:

Requirement	Test
Metrics comparison	If you use an ad server that is not yet certified, the support team will request that you run 1000 impressions and send Innovid a report to review whether the numbers we get on our end align and whether we are getting the correct values from the macros. If there are any discrepancies, the team will help troubleshoot.