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Getting Started with Innovid Ad Serving Certification

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Purpose

Innovid’s publisher certification ensures quality control of ad delivery and measurement across widely used tag types and devices. The process comprises a functional and discrepancy test to ensure all ads are rendered at their highest possible quality, all pixels are firing correctly, and reporting is as expected.

Note: The initial certification is a one-time process; however, if a publisher makes changes to their player or page setup, Innovid should be notified to determine whether the changes will require recertification.

Why certification matters

As an independent ad server, Innovid wants to ensure the accuracy and quality of our ad delivery and measurement on behalf of our clients. Publisher certification before the campaign launch can reduce the number of data discrepancies and/or in-flight errors when rendering tags. This saves Innovid and our publisher partners time and face with our mutual advertiser clients. Certification is critical to maintaining industry-adopted Media Rating Council (MRC) standards, in which Innovid is accredited.

Self-service certification portal

The Innovid Certification Portal is a self-service platform that enables publishers to request certification for running Innovid tags on live campaigns. You can submit requests to certify any supported tag format, add macros and specification requirements, adjust profiles, and follow the status of the certifications.

Starting the certification

Step Details Example image
Step 1: Fill out the Request Form
  1. Go to Publisher Operations Request Form to submit your request.
  2. Select Ad Serving within the Select Service field.
  3. Select Certification within the Select Request field.
  4. Complete the information required.
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Step 2: Provide additional information
  1. Add any important information for the test in the Comments field. For example:
    • “We don’t support clicks or quartiles.”
    • “We do not count impressions on begin to render.”
    • “We are unable to provide a test page.”
    • “We don’t use an ad server to publish the ads.”
  2. If you have live Innovid tags and use the live campaign for the certification, note it in the Comments textbox. The Innovid live tags and a report with the live campaign numbers must be sent. This includes all dates, impressions, and clickthroughs or quartiles (if applicable).
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Step 3: Receive a confirmation email
  1. We will send you an email confirming receipt of your request.
  2. All future correspondence will be sent to this email address. Feel free to reply if you need to add any information or copy anyone else.

Note: Reach out to your Innovid POC in case you don't receive it.

  
Step 4: Instructions for the test
  1. The Innovid support team will email you the test tags and the next instructions for the certification process once they receive your request.

Note: If you are using a live campaign for certification, we will start certification as soon as you can provide the live tags and a report with your recorded impressions counts.

 

 

 
Step 5: Follow the status of your certifications
  1. Sign up for the Innovid Certification Portal.
  2. Go to the Ad Serving tab and select Certification.

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Step 6: Complete your Profile
  1. Access your account in the Certified Publisher Profiles on the Home page of the Innovid Certification Portal.
  2. Find your account.
  3. Go to Certification Details.
  4. Select the Edit (pencil icon) on the right of the field.
  5. Complete the information required.

Note:

  • This must be completed for the certification to be complete; however, it can be done at any point during the certification process.
  • You only need to do this once, and not for every certification. We recommend that you keep the information up to date

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The certification test

To complete the certification test, you need to complete the following:

Functional testing

Send a test page link to Innovid to demonstrate how the tags perform in a live environment. If any geo-restrictions are applied, please provide five alternative locations that could be used.

Metrics comparison

Run an impression test with the provided tags and achieve over 1000 impressions per tag.

Note: DSPs must run 2000-5000 impressions.

Once the target impression goal is reached, send the reporting. This includes impressions, clicks, and quartiles broken out by day.

Note: Some metrics don't apply to all tag types (video, audio, or display). Impressions, clicks, and quartiles apply to video and audio, but only clicks and impressions apply to display.

Publisher Profile

Complete or update the information requested in your account profile. This should help describe your type of business and what it can support.

Note: If you are unable to perform the above test, contact your Innovid representative.

Requirements to complete certification

  1. Impressions for video ads are measured when the ad begins to render, in line with IAB standards. For display ads, an impression is counted once the advert has been fully rendered. In the case of site-served display ads, we only measure tracked ads and will be counted at a minimum when the ad is downloaded.
  2. Impression counts must align within a 10% discrepancy between the Publisher and Innovid.
  3. Publisher Profile must have the required information updated.

Related content
Certification Platform Overview

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