Purpose
We are excited to announce that Innovid has again been selected as an exclusive ad serving partner for the 2026 Winter Olympics, running on NBCU and Olympics partner sites. This article describes how to activate your Olympics campaigns with Innovid.
Note: DCO is not supported in the 2026 Winter Olympics.
Getting started
Note: If you are a self-service account, skip to the Requirements section of this page for trafficking instructions. Only accounts where Innovid manages trafficking need to submit via the Campaign Submission Form. For additional information, contact your dedicated Innovid Client Success Manager.
| To activate your Olympics campaign: | |
| 1. | Contact your Innovid Client Success Manager and the dedicated Olympics team at olympics@innovid.com to tell us you are an advertiser for the 2026 Winter Olympics on NBCU. |
| 2. | Innovid will schedule a kick-off call with your team to provide the details on the specific processes and requirements. |
| 3. |
When the Olympics campaign is ready for traffic, submit it via the Innovid Campaign Submission Form and include all required campaign materials: the media plan, approved creatives, third-party tracking, and integration details.
|
| 4. | Innovid will review the submitted campaign materials and validate the required creative spec. |
| 5. | Innovid will traffic your Olympics campaigns and issue tags to media partners. |
Your team can monitor campaign performance in the Innovid Analytics Dashboard once all tags have been issued to media partners. Your dedicated Innovid team will also monitor this as an added support layer.
Note: If you are running with any additional third-party vendors, Innovid does not have insight into these dashboards, so you must review your vendor-specific dashboards to confirm activity.
Requirements
NBCU and Innovid continue to work closely to ensure seamless campaign launches for Olympics advertisers. The requirements and specifics for Olympics campaigns are listed below:
- 2026 Winter Olympics Guidelines & Specs
- Universal Ad-IDs are not required but highly recommended for all campaign assets.
- Standard Video Ad Serving only via VAST tags (DCO is not supported for Olympics inventory).
- Default videos and DCO strategies are not supported for the Olympics.
- NBCU requires that creatives with the same video duration be consolidated within a single VAST tag.
- For Olympics placements running programmatically through any Olympics-participating DSP, all creatives must be uploaded as net new creatives, with new media URL files for the Olympics Private Marketplaces (PMP).
- If Innovid manages the trafficking of your campaigns, ensure the Olympics checkbox is selected in the Innovid Campaign Submission Form.
Note: This will notify Innovid that this campaign is an Olympics campaign, and it will be prioritized accordingly. - For self-service clients: To streamline reporting for your Olympics campaign, ensure you add "2026 Winter Olympics" to the Custom Field in the Campaign Management Tool when trafficking Olympics placements.
Important links
- Innovid Campaign Submission Form: Use this to submit your new Olympics campaign or provide any updates to an existing campaign.
-
Innovid Analytics Dashboard: Use this to review your campaign performance by placement, creative, and device. To download a campaign report, select Export campaign summary from the ellipsis dropdown menu.
Need additional support from the Innovid team?
Email us at olympics@innovid.com, and we will be happy to help.
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