Personalization seems to be on the tip of every marketer's tongue these days –and for good reason. Advertisers who lean into personalized, relevant messaging across channels report higher click-through and conversion rates across the board.* In fact, 87% of marketing leaders today are actively putting plans in place to support omni-channel personalization,** but just 13% are confident in their ability to create and deliver personalized ads.***
Most marketers are ready and willing to personalize - the only question that remains is how. Get Started with DCO at Innovid and we’ll guide you through every step along the way! Innovid’s team of experts will help you by outlining the who, what, where, and when of dynamic creative, how to plan for it, and the steps required to implement a seamless global personalization strategy.
As your strategic partner, we’ll provide you with a series of interactive and consultative workshops customized to your needs. Not only will our team of experts customize your training agenda based on your specific campaign goals, but we'll tailor each session based on your team completing our Client Training Needs Assessment.
Getting Started with DCO
During this initial meeting, our team of experts will help you define your business goals, ensure that all deliverables are clear, and also provide you with an overview of the DCO implementation plan and timeline, so you know what’s needed to get started.
Getting Started with DCO: Intro to Dynamic Creative
Need a refresher on the basics? We've got you covered! We'll provide you with an introduction to dynamic creative - what it is, when to use it, and how it works.
Getting Started with DCO: Innovid Demo
Diving deeper into Innovid's DCO capabilities, our team of experts will provide you with a platform demo, highlighting how DCO works, so you can better understand what we need from you (media plan, creative assets, etc.), and why.
Getting Started with DCO: Campaign Details
Don’t have a media plan? Don’t worry! We’ll provide you with an overview of what’s needed and why to help you make informed decisions about your next campaign.
Getting Started with DCO: Strategy
Not sure what DCO strategy to implement? We’ve got you covered! We’ll walk you through some use cases, so you can identify which strategy would best help you in achieving your brand’s objectives and KPIs.
Getting Started with DCO: Creative Best Practices
Whether or not you have your creative assets, our team of experts has you covered! We’ll review our DCO builds (formats, templates, and platforms), help you outline your creative strategy, including audience messaging and creative layouts, as well as outline some best practices to ensure your ads look flawless on every channel and device.
Getting Started with DCO: Reporting Deliverables
Need help defining what data and analytics best measure your KPIs? Our team of experts will provide you with an overview of our data outputs and delivery methods and help you choose a solution that best meets your reporting needs.
Your DCO Campaign Goals & Deliverables
During this strategic meeting, you and our team of experts will review your campaign goals and deliverables (Media Plan, DCO Strategy, Creative Assets, and Reporting) to ensure that you’re set up for success. See here for more information on Client Deliverables for Activating DCO.
Ready to launch your first DCO campaign? We are! We’ll guide you through Innovid’s workflow and process to ensure timely and flawless operational execution.
Now that you've launched your first campaign, let's go global! We'll guide you through all the local nuances based on your global DCO strategy, helping ensure that your brand's message gets delivered anywhere and everywhere in the world.
We look forward to supporting your personalization efforts. If you have further questions, please reach out to your Innovid Representative.
* Gartner, “Use Dynamic Creative Optimization to Improve Ad Performance,” April 2019
** Gartner, “2018 State of Personalization Survey,” March 2019
*** Forrester Consulting, “The Personalized Advertising Gap,” October 2018