Purpose
This guide describes how to use the Innovid Tag Assistant Chrome extension to confirm your XP Advanced Measurement tags are firing correctly. No technical background is required to complete this task.
Step 1: Install the extension
- Open Google Chrome and go to the Innovid Tag Assistant - Chrome Web Store.
- Search for "Innovid Tag Assistant" and select Add to Chrome.
- When prompted, select Add Extension to confirm.
The Innovid icon will appear in the top-right corner of your browser in the extensions area (the puzzle piece icon).
Step 2: Pin the icon to the toolbar
Pinning keeps the icon visible so you can access it with one click.
- Select the puzzle piece icon in the top-right of Chrome.
- Find Innovid Tag Assistant in the list.
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Select the Pin icon next to it.
The Innovid icon will now appear permanently in your toolbar.
Step 3: Open the side panel
Select the Innovid Tag Assistant icon in your toolbar. A side panel opens on the right side of your browser. Leave it open — it updates automatically as you browse.
| Top tips |
| The extension works in the background even when the panel is closed. Any tags that fired before you opened the panel will still appear. |
Step 4: Navigate to the page you want to verify
Go to the page where your XP tags should be firing, for example, an order confirmation page, a sign-up complete page, or your homepage. The side panel will populate with detected tags as you load the page.
Step 5: Filter XP tags only
The side panel may show tags from multiple systems. To focus on your XP tags only:
- Look for the filter buttons near the top of the side panel.
- Select the XP filter button.
Only your XP tags will now be visible. All other tag types are hidden.
Step 6: Understand your two XP tag types
You should see one or both of the following tag types:
XP Response
- What it is: A page-level tag that records a visit to a page. Think of it as a "someone landed here" signal.
- When it should fire: On every page that is part of your measurement setup — typically your site's key pages.
- Key data to note: Internal ID, Site ID, Region (US or EU).
XP Action
- What it is: A conversion tag that records a specific action a user completed — like a purchase, a sign-up, or a form submission.
- When it should fire: Only on pages where a conversion happens, such as an order confirmation page.
- Key data to note: Internal ID, Site ID, Region, Action Data (cvar), Session Data (_cvar).
Step 7: Check the Status Indicator
Each tag card has a colored status indicator in the top-right corner:
| Color | What it means |
| 🟢 green | The tag fired successfully |
| 🔴 red | The tag encountered an error and needs attention |
| ⚫ grey | The tag is still loading; wait a moment and check again |
For a healthy setup, all XP tags should show green.
Step 8: Validate action data on XP action tags (if applicable)
XP action tags carry two important data fields that power your measurement. To inspect them:
- Select an XP Action tag card to expand it.
- Look for the Action Data and Session Data collapsible sections.
Action Data — cvar
This field carries details about the specific conversion event, such as product category, order value, or campaign identifiers. It should not be empty. If the cvar field shows no values, your conversion data is not being passed correctly.
Session Data — _cvar
This field carries session-level context about the user's visit, such as how they arrived at the site. It should not be empty. If the _cvar field shows no values, session-level attribution data is missing.
In short: Both fields should be populated with values. Empty fields mean something in the tag setup needs to be reviewed.
Quick validation checklist
Use this checklist each time you verify an XP tag setup. You can print or take a screenshot of this section for easy reference. If all boxes are checked, your XP Advanced Measurement setup is firing as expected.
✅ XP response tag
- [ ] An XP response tag appeared in the side panel for this page
- [ ] Status indicator is 🟢 green
- [ ] Site ID matches your expected platform ID
✅ XP action tag (conversion pages only)
- [ ] An XP action tag appeared on the conversion page
- [ ] Status indicator is 🟢 green
- [ ] Site ID matches your expected site
- [ ] Action Data (cvar) is populated — not empty
- [ ] Session Data (_cvar) is populated — not empty
When something looks wrong
If a tag is missing, showing red, or a data field is empty, submit a support ticket and include the following:
- The URL of the page where the issue occurred
- A screenshot of the tag card (or the full request URL from the card footer)
- Which field or status looked incorrect
Submit a ticket here: https://help.innovid.com/hc/en-us/requests/new
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