Inscape Demographics Overview

Description:  This article provides an overview of Inscape VIZIO vs. 3rd-party Experian data for various demographic groups.


Summary

InnovidXP uses Inscape data, which includes QA and validation of PII-Compliant IP-based matches with Third Party Match Providers (Experian, LiveRamp, and 4Info), ensuring customers the the most accurate results possible.

The following graphs show the comparison between the percentage of VIZIO Connected TVs and the percentage of the U.S., split by demographic group.


Age

  • VIZIO-connected TV owners broadly match Experian for U.S. citizens under 75 years old.
  • Connected TVs skew higher for under 45-64 year olds.

vizio_age.png

Gender

  • VIZIO-connected TV owners match Experian well for age and gender, over-indexing against all segments except for “Female 18-34 years”.

vizio_gender.png

Estimated Household Income

  • VIZIO-Connected TV owners skew significantly towards the $50,000-$150,000 income brackets and are under-represented at lower incomes.

vizio_hhincome.png

Education

  • Similarly, VIZIO TV owners’ education skews toward college education.

vizio_edu.png

Ethnicity

  • VIZIO TV owners have good coverage across all ethnic groups with a slight skew to white and away from African Americans.

vizio_eth2.png

Marital Status

  • VIZIO TV owners significantly skew towards marriage.

vizio_mar.png

 

 

 

 

 

 

 

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