Description: This article describes how to validate web response data, app response data, impression data, and spot data.

Watch our help video for a quick guide on validating your data.

NOTE:
Our Javascript-based web tag measures total visits to a website. There is only one visit tag needed per website and it must be implemented on all pages of your website to measure total visits.

The web and action tags fire on page(s) they are placed, while obeying the required opt-in/opt-out mechanisms. Any comparison of web volumes and Google Analytics is on a like-for-like basis as the tag is intended to interact in a consistent way with the consent criteria.

Web tags should be placed on the client website by the web manager. We recommend installing tags two weeks before your campaign goes live to allow time for data QA.


Validating web response data

To check that your tags are working correctly and validate your web response data, compare InnovidXP response volumes against those recorded by a third-party analytics site.

When checking your volumes, make sure you compare sessions and not visits. InnovidXP responses show the session counts; we do not count site visits.

To find InnovidXP data volumes:

  1. Select Data Responses Raw Response Breakdown in InnovidXP.
  2. Select a date range using the date picker in the top right of the screen. Your web response data is displayed by default, for example:

Validating data 2.png

You can check the numbers on the screen or select Download as CSV to generate a CSV export of the volumes, sorted by traffic classification.

When comparing the volumes by day, Innovid should be within 7-10% of the third-party analytics volumes. It is important that the lowest day in Innovid is the lowest day on your third-party analytics tool.

Please contact our support team if there is an unexplained variance greater than 5%.

For further information, see FAQs: Analyzing Data.


Validating app response data

NOTE:
If you integrate with a third-party tool such as Adjust, or have applied tags to your app, it is useful to ensure you are receiving the correct volume of traffic. Our web and action tags fire on the page(s) they are placed, while obeying the required opt-in/opt-out mechanisms.

To validate app response data:

  1. Select Data > Responses > Raw Breakdown.
  2. In the top right of the page, select a date range that includes at least two full days of data.
  3. Select app in the Response Medium dropdown.

Your app data is displayed, and you can compare the daily totals with your third-party analytics tool.

You can check the numbers on the screen or select Download as CSV to generate a CSV export of the volumes. All app traffic comes through as direct as it is not subject to classifications in the same way as web traffic.


Validating impression data 

To find InnovidXP data volumes:

  1. Select Data > Impressions Raw Breakdown in InnovidXP.
  2. In the top right of the page, select a date range. Your impressions data is displayed by default, for example:

Screenshot 2023-11-28 at 15.00.18.png

This page lets you view your impression data and ensure it is correct.

Impression data is gathered from publishers via InnovidXP impression pixels. All publishers have been tested, approved, and calibrated to ensure the correct volume of impressions is sent to Innovid.

If impressions are not populating this chart within 48 hours of a publisher serving impressions, or you believe there is a greater than 5% discrepancy between the volume shown on this chart and your expected volume of impressions, please reach out to your Innovid representative.

If you are experiencing any impression pixel issues, see the information in FAQs: Analyzing Data.


Validating spot data 

To find InnovidXP data volumes:

  1. Select Data > Spots Raw Spot Breakdown within the platform.
  2. In the top right of the page, select a date range. Your spot data is displayed by default, for example:

Validating spot breakdown copy.jpg

This page lets you view your spot data and ensure it is correct. If relevant, you can select a different value in the Spot Metric dropdown to view and confirm, for example, the cost or audience of each spot.

If the data quantities do not match your spot file:

If any of the spots in your file are duplicates, for example, have the exact same date and time, we combine these. If there are more than two duplicates, we only show a maximum of two.

To view one particular spot:

To view a spot more closely, go to the Analysis section within the platform.


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